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No fast polo ralph lauren money in skin care for fashion brands Burberry said last week it aimed to become one of the top ten beauty brands available, looking to match arch rivals such as chanel and christian dior, designer fashion labels that grew into big players in foundation products.Dior and chanel took decades to build a beauty business that has skin care, perfume and also up, and have ploughed tens of a lot of euros into research and development.In the mean time, a parade of other luxury groups have tried without success to launch skin creams, showing how tough it is to leap into a market with various expectations and brand values, perfume is the first step in the sweetness world for a fashion brand, anyhow, not all fashion brands can go into anti aging, burberry leader angela ahrendts said that, different from dior and chanel, the brand would not create its own research lab but rather work with existing"Source chain pros, burberry would take time to develop its skin care line and any launch wouldn't be for at least the next 12 months.Burberry, which brought its perfume business internally six months ago, has established operating profit from the beauty unit this year would be 10 million pounds, below a young 25 million pound forecast on 140 million pounds of sales, partly down to higher than expected investing.It has a long way to go to contend with dior, which started selling perfume in 1947 with miss dior and skin care 40 years in the past with hydra dior.Dior now makes approximately 1.8 billion euros annual sales from beauty items more than the 1.3 billion euros it makes from clothing and spares.Psychological and mental appeal vs performancefor fashion houses, getting into skin care is very complicated than launching fragrances and make up.It's something for a brand like burberry, first known for its expensive raincoats, to entice prospective site visitors with a stylish scent.It's one other thing persuade them that it understands the science of skin, it has a difficult appeal, while skin care is about success and results, successful skin maintenance systems usually require major investment in research, in lieu of perfume and make up where the bulk of investment is centred on marketing.The skin care market is crowded.Bizz leaders like estee lauder's clinique, l'oreal's lancome and family owned clarins have been in the commercial for decades.On the other hand, the is full of luxury brands that failed to crack the market.British designer stella mccartney launched an organic skin care line called care in 2007 only to you should stop it four years later.Older for example prada in 2000 with its single doses that came and went, as well donna karan, an additional lvmh brand, that created a line in the 1990s with celebrity medical doctor pat wexler that never really took off, since both prada and miu miu are brands with strong likely in the fragrance sector, we would rather to go ahead gradually and remain focused on perfume for now, a prada spokesperson said.Burberry is no.3 perfume brand in China in terms of business behind Chanel and Dior, Based on market data company Beaute Research.The asia pacific region represents nearly 60 percent of the worldwide premium skin care market and the chinese market alone is set to nearly double by 2017 to reach 6 billion euros, based on data from euromonitor.Skin care is particularly significant in asian markets that have more deeply entrenched traditions of face treatment rituals than in europe, different from perfume which ralph lauren outlet is still more popular in europe than in asia.The beauty line now makes up 8 percent of the brand's global beauty sales, that come with perfume and make up, in stephan bezy, head of yves saint laurent bath and body goods at l'oreal.The line now results from 40 percent of the brand's beauty sales in japan, where it was initially launched.

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